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A few examples of good keywords selection practices
Selecting the best keyword takes experience and little know how, but it's always helpful to
see how the pros do it, so here are few basic steps for keyword selection.
?  Using your favorite keyword research tool Wordtracker, Keyword Discovery
or the Keywords Analyzer, type in the main keyword phrase. Start with the
broadest possible search terms, this way there is less chance of missing keywords
that might otherwise be overlooked. 
?  Look for 2-4 word key phrases that have at least a daily search volume of
200 or more. Since the top 3 sites will receive 60%-80% of all searches, it follows
you can expect at least 120 or more unique visitors for those keywords phrases. In
some cases, you may want to lower the minimum search volume threshold to as
low as 50 if the search term is well targeted for your business.
?  At this point you should have at least 20-30 really good secondary
keywords in your basket. 
?  Hopefully most of the keywords you have selected will have little
competition. Some of the keyword tools we have recommended will also tell you
the amount of competition for each keyword, but you can also verify these numbers
manually by typing the search terms into the search engines with quotes. 
 
It's very important that you use quotes around the keywords to let the engines
know you are looking for an exact match. The rule of thumb we use to assess
keyword competitiveness is around "100,000" websites. Anything above a hundred
thousand results is fairly competitive and requires a fair amount of optimization and
link building.
 
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The Google search results for the exact keyword phrase "second mortgage"
over 1 million results reported
Grouping keywords
Managing and optimizing a large number of keywords can be a daunting challenge and it
requires grouping for logical mapping to specific web pages once our initial keyword research
is completed.
Every website has at least 5-10 "main keywords" which can answer this question: "What is
this website about?" The rest of the keywords are called secondary keyword and will be some
variation of those main keywords whether lexically related or directly stemmed from the
main keywords.
Types of keywords:
?  Main keywords: These are usually one-two words in length, and all the other
keywords either stem from them directly or are lexically related phrases,
misspelled, or plural forms. A few examples of main keywords phrases are:
"loan,""real estate,""lawyer," "DVD,""cell phone" etc. Although trying to get high
ranking for these terms would be a futile attempt, nonetheless they are still
required to be inserted into a website's title, body text and many other potential
HTML tags for effective optimization.
?  Secondary keywords: These are the keyword we really try to get top ranking for
on the search engines; therefore, they require the most amount of research and
filtering. The secondary search phrases are either stemming from the main terms or
semantically related in singular and plural forms. The secondary phrases are usually
2-3 words in length, but they can be as long as 6 words in some cases. A few good
examples of secondary keyword phrases are: "home equity loans," "low down
payment loan mobile home," "best refinance home mortgage loan rate," "prepaid us
sim cards," "international sim cards."
Every website needs a keyword theme
When we think of a keyword theme, we should think of our target audience. We should
clearly define their needs. This will help us come up with a much better keyword theme,
rather than if we simply took paper and pencil and started to write down random keyword
phrases.
Let's try this with a practical example. We are trying to establish a keyword theme for a
website selling furniture with a location in New Jersey. Since this company sells a large
variety of different furniture from living room sets to dining room furniture we need to come
up with an overall theme and specific keyword segments as well. 
Who is the  What products or  What are the most
target  services do we  relevant target keyword
audience?  offer to satisfy  phrases?
their needs?
kitchen  kitchen table,  new jersey kitchen
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furniture  kitchen chairs,  furniture, new jersey
buyers   kitchen accessories,  kitchen tables, 
dining room sets  new jersey kitchen chairs, 
new jersey dining room
furniture
office  office desks, office  new jersey office desks,
furniture  chairs, computer  new jersey office chairs, 
buyers  desks  new jersey computer desks
living room  sofas, couches,  new jersey living room
furniture  recliners, loveseats  furniture,
buyers  new jersey sofas,
new jersey couches,
new jersey loveseats
 
Creating a keyword themed website with keyword
mapping
One of the greatest misconceptions about keywords is their relation to the pages where they
will be inserted. The most common question from new web masters is: "Do I optimize my
home page for 20-30 keywords?" The answer is no. Too many keywords on the same
page would dilute the focus and effectiveness of all keywords on the target page. he search
engines will give a higher ranking to those sites and pages that are the closest related to the
user's query. In addition, you will learn in the lesson Page Optimization, the Title tag is
limited in size and it's physically impossible to fit 20 keywords into the 60 to 70 character
limit.
Unless you have a one page website, which we don't recommend, you need to target 3-4
keywords per individual page. The home page should target the most popular key phrases,
while the sub pages should target the less competitive secondary keywords. Let's use our
fictional New Jersey furniture company again to demonstrate. The home page will be
optimized for the keyword term "New Jersey Furniture" and a few other closely related main
phrases. The rest of the pages will be broken down into categories of different furniture
types, like office furniture, kitchen furniture, and living room furniture. 
For those of you who would like to see how this website would be visually laid out after the
optimization of specific pages, please take a look at the illustration below. The important
principle to remember in organizing a site topically is to start with an in-depth look at your
target audience and create your keyword list based on their needs and your product offerings
emphasizing its benefits.